Marketing and Branding for Startups

Marketing as defined by Philip Kotler is “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit”. The methods and platforms of marketing are rapidly changing but the fundamentals still remain the same. The focus will be on understanding the nuances of building great brands and not necessarily on the techniques of digital marketing. In this edition of 4Startups, let us discuss and debate the concept of marketing and how it is relevant in the context of startups. We will discuss more about how consumer facing brands have been b

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    Marketing and Branding for Startups

    Marketing and Branding for Startups September 21, 2017 @Time: 10:00 AM - 12:00 PM

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  • program

     

    • September 21, 2017
      • 9:30 am - 10:00 amRegistration & Networking
      • 10:00 am - 10:10 amIntroduction
      • 10:10 am - 10:35 amTraditional Marketing and Branding
      • 10:35 am - 11:00 amStartup Marketing and Branding
      • 11:00 am - 12:00 pmPanel Discussion and Q&A

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