Airim – a SaaS solution for Customer Experience!
How to increase quality of inbound leads? How to increase SQL to MQL ratio? How to identify the customer needs? How to improve customer experience on the webpage? These are evergreen challenges for digital marketers. Airim is the answer to all these questions.
Have you ever gone to a website looking for specific information? But once you’re there, it is all too easy to get lost within the enormous virtual wealth of material. Trust me, I understand by personal experience how frustrating and time consuming it can be to search for a needle in a haystack of widgets and content. And if you’re browsing on your phone, you might as well forget about finding what you’re looking for anytime soon. When the same frustration overcame Sujoy Chaudhary, he decided to use his knowledge of data science and analytics to do something about it. He created Airim – A widget for websites that provides FAQs, surveys and search options for customers, enabling them to quickly and painlessly find information. With a service like this, days of endless browsing might finally be over. Airim promises to rescue us from content (specifically too much content) and do the searching for us. In a short span of time (Airim was founded in April 2017), the 7 member team startup has managed to secure some big wolf clients in the education, finance, medical and insurance markets.
How does It Work?
Airim uses advanced data sciences to allow users to scroll through websites much faster. It does so by providing a list of the most likely top five questions in a easily accessible widget. Not only that, it has specifically curated automated questions for each specific page based on its content. Besides providing a ground for customer interaction, Airim also helps website owners in terms of analytics of what customers really want. It provides a quick fix for businesses to enable them to close an increasing number of online sales faster, by providing a widget that suggests easily accessible FAQs and CTAs.
Airim was created to be used at two fronts. Whether you’re a website owner or a website visitor, Airim can prove to be a helpful tool.
- As a website owner – You can effortlessly boost your sales, develop killer marketing strategies and spike up your conversion rate by getting insights on your customers’ needs, and by understanding your customer/content interaction.
- As a website visitor – you can instantly get access to what you’re looking for. In a nutshell, Airim does the job of a lighthouse when you’re lost in a virtual sea.