UI/UX For Startups

The UI/UX For Startups event was held on the 11th of August, 2018 at NSRCEL. The event witnessed presentations by four experienced UI/UX designers. Read on to catch a glimpse of the speaker highlights; and get actionable insights for your startup.



Himanshu Khanna, the Founder & CEO of Sparklin presented an interesting take on the psychology behind design. Here are his key takeaways:

  • Humans tend to be naturally inclined towards unconscious bias.
  • Design is not subjective, but a choice.
  • The essence of brand is derived from originality. The exclusivity/uniqueness of a product is what gives it its worth.
  • It is important to think about the target audience while designing a UI/UX.
  • There are three stages of a design – Future , Present, and Past.


UX happens everywhere. Companies that focus on UX perform much better financially. Firstly, it is important to understand the meaning of user experience. There’s a huge difference between experience and interaction. While interaction is a ‘reciprocal action or influence’, experience relates to one’s own mental construct.  UX has everything to do with the latter. Our life experiences is how we as human beings justify knowledge. You need to keep this in mind and remember that when you are designing a UX design, you’re designing it for a human.

The truth is, design is not something that is far fetched. In fact, you become a designer the day you start your own startup. It is very important to have a design expert in the team when building a startup. The only alternative, is to do extensive research and become an expert yourself. Research is a crucial step of design. It involves making user personas, user journeys, interviews, focus groups, etc. Empathizing should clearly begin at this stage.



Empathy is one of the biggest powers that we possess as humans. Hence it is also a powerful tool in design formulation. Designing with empathy involves getting into the user’s mind. Figuring out their pain points, their needs, and creating something that they love (and not what you love) is the key to building a successful UX/UI design. It’s quite simple. Answer this question: What kind of things do humans tend to like naturally? The answer will give you the design solution that you have been looking for:

  • It’s important to understand what empathy really is. It’s very different from sympathy. Remember, you can only empathize with your customers, you can never know them.
  • There are four stages of design – Research, Concept, Prototype, and design. All these stages are equally important.
  • Change the concept of MVP (Minimum Viable Product) to MLP (Minimum Lovable Product). It all comes down to the degree of likability your customers experience towards your design.  
  • Art and design may appear to be similar in many ways, but they are not – On one hand, art has no constraint and is created for oneself. One the other hand, design is created for others, and has constraints. Most importantly, art doesn’t need to solve problems, but one of the primary functions of design is to solve problems.
  • Visualise a better future. Picture a future that people cannot perceive yet. How could something be better or faster? In order to sell this idea, you need to empathize and rephrase the problem at hand.



Sameer Bhiwani gave an insightful intake on the the three parameters of design:

  • Prototype – Don’t make assumptions and formulate theories without data.
  • Research – Don’t push the task of researching to a later stage. Skipping research is a mistake many initial stage entrepreneurs make.
  • Tools – A product offers value to a service only because it gives a solution to a pre existing problem or provides a better alternative. Customers buy things or tools because it makes their life better. People wouldn’t be interested in buying something new. In other words; in buying a solution to a problem that doesn’t exist.  

All the above mentioned three parameters are equally important for a balanced design.

ForStartup events take place every month at NSRCEL. Register to learn the nuances of entrepreneurship, and get one step closer to achieving your business goals.

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