Going global is a major decision for startups. Timing the decision is important given its implication on subsequent market share as well as learning. Indian startups in the past have ventured abroad and successfully captured markets globally. These stories increasingly suggest that targeting global markets are neither an expensive nor a difficult affair for the startups.

Startups act as disruptors of existing markets have access to technological innovation which make them a formidable force to reckon with. Access to such technological innovation and endow the products with a unique advantage of being competitive and affordable in the export market.

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