Public relations (PR) is the set of techniques and strategies related to managing how information about an individual or company is disseminated to the public, and especially the media. Startups need coverage, they need to be known to their audience, which is exactly what PR does. PR gets your startup the kind of exposure it needs and helps your business bloom. Brand awareness always tops PR’s list.

Good PR can help startups shape positive public images and establish social media and traditional media networks. Even Bill Gates said: “If I had one dollar left, I would spend it on PR.” Good PR helps the startup increase its reputation and eventually leads to monetary growth and increased sales.

Public relations professionals present the face of an organization or individual, usually to articulate its objectives and official views on issues of relevance, primarily to the media. Public relations contributes to the organization’s is perceptions by influencing the media and maintaining relationships with stakeholders.

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