Companies of all sizes want to increase revenue. But at one point or another, all revenue growth is hindered by time. Even if sales reps sold a product every second for 24 hours a day, that productivity would hit a limit. You then have two choices: hire a larger sales team, or enter a channel sales partnership.

Channel sales is simply a sales strategy in which a parent company sells products through another company. Depending on the relationship between these companies, the other company is referred to by different names: partner, distributor, affiliate, etc. Channel sales is also referred to as indirect sales.

Despite having various mediums for sales, What is the role of channel sales in product sales ? Why is channel sales considered an effective medium ? We will explore how and why sales channel strategy dominates the market.

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