Saturday, 11th September 2021 @Time: 03:00 PM - 04:30 PM Content Marketing For Startups Powered by NSRCEL and Supported by NITI Aayog Saturday, 11th September 2021 @Time: 03:00 PM - 04:30 PM Content Marketing For Startups Powered by NSRCEL and Supported by NITI Aayog Saturday, 11th September 2021 @Time: 03:00 PM - 04:30 PM Content Marketing For Startups Powered by NSRCEL and Supported by NITI Aayog

Content Marketing For Startups

Saturday, 11th September 2021 @Time: 03:00 PM - 04:30 PM

Content marketing is inextricably linked to branding. As a result, if you want to improve your brand’s awareness and positioning, you’ll need to conduct research and identify potential problems and opportunities. All of your content should be aimed at your ideal audience. It is important to cover all of the stages of the customer’s journey and set a timeline for achieving specific content marketing goals.

Content marketing for startups, on the other hand, refers to the process of building an audience in order to achieve business objectives such as increased revenue or better customers. The barrier to entry for content marketing is low, allowing startups to implement this proven effective marketing strategy faster and more cost-effectively than ever before.

OUR SPEAKERS

Mohita Nagpal

VP Marketing at Hiver

A B2B SaaS marketing leader with over 10 years of experience in

Sairam Krishnan

Marketer in Residence at Accel

Sairam Krishnan is the marketer-in-residence at Accel, a global VC firm with

EVENT SCHEDULE

Content Marketing For Startups

Introduction to NSRCEL

03:00 PM - 03:10 PM

Product and market positioning for startups by Sairam

03:10 PM - 03:40 PM

How to develop content strategy for startups to grow by Mohita

03:40 PM - 04:10 PM

Q&A

04:10 PM - 04:30 PM

Sponsors

Supported By

Powered By

Team

Venkatesh Panchapagesan
Suresh Bhagavatula
Anand Sri Ganesh
Mukta Sharma
Kesava Reddy
Shloka Sachdev
Nethravathi Dhannur
Shiva Gudibandi
Syam Kumar

Contact

GET IN TOUCH


    • Indian Institute of Management, Bannerghatta Road, Bengaluru 560076

    • +91-80-2699-3701

    • nsrcel.socialmedia@iimb.ac.in