A B2B SaaS marketing leader with over 10 years of experience in
Saturday, 11th September 2021 @Time: 03:00 PM - 04:30 PM
Content marketing is inextricably linked to branding. As a result, if you want to improve your brand’s awareness and positioning, you’ll need to conduct research and identify potential problems and opportunities. All of your content should be aimed at your ideal audience. It is important to cover all of the stages of the customer’s journey and set a timeline for achieving specific content marketing goals.
Content marketing for startups, on the other hand, refers to the process of building an audience in order to achieve business objectives such as increased revenue or better customers. The barrier to entry for content marketing is low, allowing startups to implement this proven effective marketing strategy faster and more cost-effectively than ever before.
Indian Institute of Management, Bannerghatta Road, Bengaluru 560076